Selling Children: How Media Affects Kids
CWK Webmaster
September 17, 2007 at
4:44PM EST
The 31.6 million kids in America today represent the largest generation in U.S. history. These kids – who collectively spend $200 billion each year on products and are a major target for advertisers and marketers – are recipients of a “marketing campaign that never stops.” Messages about body image, self-worth and sexuality are everywhere in advertising. What is their impact on the health and well being of children and teens – and their parents’ wallets?
